My most recent column at Print Media Centr was inspired by a terrible Pepsi commercial that was built around a Kardashian character and an ersatz protest. I wrote most of it back on April 4th, while the controversy was at its hottest, but I wrote from a place of curiosity about how professionals in the integrated marketing community I participate in think about how their organizations handle these issues. I also shared a few of my general thoughts.
Putting Pepsi aside, the most important point, for professionals operating in good faith, concerns our approach to ideas.
And more specifically, with regard to marketing, I discuss a layer above personalization.
Read the whole thing at Print Media Centr and let me know what you think: http://www.printmediacentr.com/2017/04/18/more-than-diversity-a-layer-above-personalization/